The ordering experience
Waiting time was around 5-10 minutes after my pizza was constructed. I think the cooking time was around 2-5 minutes, but it was relatively quick. However, the crust on my pizza ended up burned which I was not happy with.
My pizza was nice and hot and smelled great. It looked appetizing but upon the first bite I knew I would never buy a pizza from there. The pizza tasted dull and lacked any pizza-like taste. The sauce was very weak and bland. The cheese was so weak in taste that I could only taste the dough and the toppings. And the pizza was greasy, very greasy, why was it so greasy? I have never had such a greasy pizza in my life. Nothing compares to it, not pizza pizza, not dominos, not pizza hut, heck
even fried chicken was less greasy than blaze pizza’s pizza.
To add insult to injury, the crust was so thin that the toppings all fell apart when I picked up a slice, as if though the crust was a piece of paper. Looking at it from the side the crust was razor thin! Given Blaze Pizza’s entire business model, this isn’t surprising at all.
Blaze Pizza wants to create a subway-like experience, but with pizzas. There is probably no way they could prepare a complete pizza out of scratch in less than 10 minutes without making the dough as thin as possible. This is because the dough is what takes a long-time to cook when making pizza. Their meats were precooked and were only warmed up in the oven. The cheese takes little time to melt at the extremely high temperature they’re using. The only thing that takes time is the dough.
Because of this, the dough will always be razor-thin unless they start offering customers the option to wait longer for a thicker pizza.
After I was done eating I was still hungry. It definitely did not fill me up. Usually when I get pizza from say Pizza Pizza and I get their large, which is about $13, I eat about 3 slices at a time and stay full for about 4-5 hours before I eat another 2 slices. I always have leftover slices for the next day which justifies spending $13 on a pizza. Blaze Pizza costs $11 and it only comes in one size, small.
All in all, the pizza felt like a rip-off even though I got it for free. The razor-thin crust and the bland taste of the pizza makes me wonder how Blaze Pizza has stayed in business for so long. It has nothing unique going for it other than its short waiting-time. Other pizza joints like Pizza Pizza also offer a ton of customization so what Blaze Pizza is doing is nothing new.